What your Thumbtack leads cost you
Pick your trade and how many leads you get a week. The prices are what pros on Tack Tools Pro actually paid Thumbtack.
You spend about
$669
a month on Thumbtack leads
Of that, about
$341
(51%) is for leads that arrive on a weekend, before 8 AM or from 6 PM
Pro at $149 a month is
22%
of that lead spend. Starter is $99.
Every one of those leads gets a call to your phone within 3 seconds and a Rapid Reply in the thread within 8 seconds, for 90% of leads, measured from the moment Thumbtack sends us the lead.
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$30.87 per lead is the median a typical pro on Tack Tools Pro paid Thumbtack, counting each pro once (128 pros, the 180 days to Oct 20, 2026; refunds not subtracted). Trades not listed use the figure for all pros. Weekend and after-hours share: 51% of leads with a known time zone, same period. A month is 52 weeks ÷ 12. Your own prices depend on your area, your jobs and your Thumbtack settings.
How these numbers are made
Each price is the median a pro paid per lead, counting each pro once, so one busy account cannot set the number for its trade. A trade is listed only when no single pro accounts for more than half of its leads; every other trade uses the figure for all pros.
The after-hours share counts leads that arrived on a Saturday or Sunday, before 8 AM or from 6 PM in the pro's own time zone. Leads with no time zone on file are left out.
The calculator does not estimate jobs or revenue. How many leads become jobs depends on your trade, your prices and how you follow up.