Privacy Policy

1. Introduction

Powder Firm, LLC DBA Tack Tools Pro (“Company,” “we,” “our,” or “us”) operates the website tacktoolspro.com and the Tack Tools Pro service (collectively, the “Service”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our Service. By accessing or using the Service, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree, please do not use the Service.

2. Information We Collect

2.1 Information You Provide

• Account information: Name, email address, and password when you create an account.
• Business information: Your lead platform business profile data, business name, industry category, phone numbers, and caller ID number.
• Payment information: Billing details processed by our third-party payment processor. We do not store your payment card number, CVV, or full card details on our servers. The payment processor's privacy policy governs payment data processing.
• Lead data: Information about leads that arrive through your connected lead platform account, including customer names, phone numbers, project descriptions, and communication history.
• Voicemail recordings: Audio files you upload for use with the Tack Voicemail feature.
• Communications: Any messages you send to us through support channels, email, or in-app messaging.
• Contact and lead-form information: When you ask us to contact you, whether through a form on our website or through a lead form on a social media platform such as Facebook or Instagram, we receive your name, email address, phone number, and your answers to the form's questions. A lead form on a social media platform is passed to us by that platform. You do not need an account for us to receive this information.

2.2 Information Collected Automatically

• Usage data: Log data, response times, call outcomes, feature usage patterns, pages visited, and actions taken within the Service.
• Device information: IP address, browser type and version, operating system, device type, and unique device identifiers.
• Cookies and tracking technologies: We use cookies and similar technologies to personalize your experience, analyze usage, and improve the Service. See Section 12 below for details.

2.3 Information from Third Parties

• Lead platforms: When you connect your lead platform account, we receive your business profile data, lead notifications, message content, and business details through the platform's API.
• Telephony providers: Call metadata including call duration, status, and timestamps for calls placed through the Service.

3. How We Use Your Information

We use the information we collect for the following purposes:

• Service operation: To provide and operate the Tack Tools Pro service, including placing Live Connect calls, delivering Tack Voicemail drops, sending Rapid Reply messages, and managing lead data on your behalf.
• Account-notification text messages: If you opt in (an unchecked box at signup or in account setup, or a switch on your Integrations page), we text the mobile number you opted in with about your own Tack Tools Pro account: setup reminders, missed-lead alerts, and billing or account changes. Message frequency varies (about 1–5 a week). Message and data rates may apply. Reply STOP to opt out or HELP for help. We keep a record of when, where and for which number you opted in, and when you opted out. We never send marketing texts on this program. Full terms: our SMS Terms of Service.
• Payment processing: To process payments, manage your subscription, and maintain billing records through our payment processor.
• Communications: To send you service-related communications including account alerts, billing receipts, support responses, and important notices about the Service.
• Following up on your request: If you submit a contact form or lead form, we may call you and email you about the Service and setting up your account, including a short series of follow-up emails. Every email includes an unsubscribe link, and you can stop these emails at any time by unsubscribing or by replying and asking us to stop.
• Service improvement: To monitor, analyze, and improve Service performance, reliability, and user experience.
• Improving automated replies: To evaluate and improve the quality of automated replies, we may analyze lead conversations in de-identified form, with customer names, phone numbers, email addresses, and other identifying details removed. This analysis is never shared with another business, never uses customer contact information, and never discloses the content of your conversations outside the Service.
• Analytics: To generate aggregated, anonymized analytics and usage statistics that do not identify you individually.
• Security: To detect, prevent, and address fraud, abuse, security risks, and technical issues.
• Legal compliance: To comply with applicable legal obligations, respond to lawful requests, and enforce our Terms of Service.

4. How We Share Your Information

We do not sell your personal information to third parties for their own marketing purposes. We do not sell or share your SMS opt-in data or personal information with third parties for marketing purposes. Mobile phone numbers and SMS opt-in consent are never sold, rented, or shared with third parties or affiliates for their marketing or promotional purposes; they are used only to send the account notifications described in our SMS Terms of Service. We may share your information in the following circumstances:

• Service providers: We share information with third-party service providers who assist us in operating the Service, including lead platform providers, telephony and voicemail providers, email delivery providers, payment processors, and cloud infrastructure providers. These providers access your information only as necessary to perform their functions and are contractually obligated to protect it.
• Legal requirements: We may disclose information if required by law, subpoena, court order, or government request, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
• Business transfers: In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you of any such change via email or prominent notice on the Service.
• Aggregated data: We may share anonymized, aggregated data that cannot reasonably be used to identify you with third parties for analytics, research, or other lawful business purposes.
• With your consent: We may share your information with third parties when you have given us explicit consent to do so.

All the above categories exclude text messaging originator opt-in data and consent; this information won’t be shared with any third parties.

5. Third-Party Services

We rely on third-party services to operate Tack Tools Pro, including:

• Lead platform providers: We connect to your lead platform account via OAuth to receive lead notifications and send replies on your behalf. Your use of those platforms is governed by their own terms and privacy policies.
• Telephony and voicemail providers: Used to place Live Connect calls and deliver Tack Voicemail drops. Customer phone numbers are transmitted to these providers solely for this purpose.
• Email delivery providers: Used to send account, service, and follow-up emails. Your name, email address, and the details needed to personalize an email are shared with these providers solely for this purpose.
• Payment processors: All subscription payments are handled by third-party payment processors. We do not store your payment card details; the processor's privacy policy governs payment data.
• Cloud infrastructure providers: Our database and application infrastructure is hosted by third-party cloud providers. All data is stored with encryption at rest.

Each third-party service is governed by its own terms and privacy policy. We are not responsible for the privacy practices of third-party services and encourage you to review their respective policies.

Google user data

If you connect a Google account to Tack Tools Pro, we access only the Google user data needed for the feature you turn on:

• Google Local Services Ads: with your permission (Google Ads API), we read the Local Services leads and lead messages in the Google Ads accounts you connect, including the customer's name and phone number when Google provides them, and each account's name and time zone. We use this only to bring your Google leads into Tack Tools Pro and, when you turn it on, to reply to those leads in Google on your behalf. We do not create, change, or delete campaigns, budgets, or any other Google Ads settings.
• Google Calendar: with your permission, we read the busy and free times on your calendars (start and end times only, never event titles, attendees, locations, or descriptions) so that replies sent on your behalf only offer times you are free.
• Your Google account email address: to show which Google account is connected.

Google access tokens are encrypted at rest. We do not sell Google user data, use it for advertising, or transfer it to anyone except as needed to provide these features, for security, or to comply with the law. People at Tack Tools Pro do not read it unless you ask us to (for example, for support), it is needed for security or to comply with the law, or it has been aggregated and anonymized for internal operations. We do not use Google user data to develop, improve, or train generalized artificial intelligence or machine learning models, and it is not included in the de-identified evaluation described in Section 3.

You can disconnect a Google account at any time from the Integrations page in your dashboard, or revoke access at myaccount.google.com/permissions. When you disconnect, we revoke our access and delete the stored tokens. Leads already brought into your account are kept as described in Section 7, and you can ask us to delete them at any time.

Tack Tools Pro's use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

6. Data Security

We implement industry-standard administrative, technical, and physical security measures to protect your data. Third-party OAuth tokens are encrypted at rest using AES-256-GCM encryption. All data is transmitted over HTTPS/TLS. Access to production systems is restricted to authorized personnel only. We do not sell your personal data. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security. You acknowledge that you provide your information at your own risk.

7. Data Retention

We retain your account data and associated information for as long as your account is active or as needed to provide the Service. If you cancel your account, we will delete or de-identify your personal data within ninety (90) days, except where we are required to retain it for legal, financial, or compliance purposes (e.g., billing records, tax obligations, or dispute resolution). Lead data and call metadata may be retained in anonymized or aggregated form for analytics purposes after account deletion. You may request deletion of your data at any time by contacting us at support@tacktoolspro.com.

8. Lead and Customer Contact Data

Lead data — including customer names, phone numbers, and project details — is collected and processed to operate the Live Connect, Tack Voicemail, and Rapid Reply features on your behalf and, in de-identified form only, to evaluate and improve those features as described in Section 3. We act as a data processor with respect to lead contact data; you are the data controller. We do not use customer contact information for our own marketing purposes, sell it to third parties, or retain it beyond what is necessary to operate the Service. You are responsible for ensuring that your use of lead contact data through the Service complies with all applicable privacy and telecommunications laws.

9. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate or incomplete data.
• Request deletion of your account and associated personal data.
• Object to or restrict certain processing of your data.
• Request portability of your data in a structured, machine-readable format.
• Withdraw consent to processing at any time (where consent is the legal basis).
• Disconnect your lead platform account at any time from the Integrations settings in your dashboard.

To exercise any of these rights, contact us at support@tacktoolspro.com. We will respond to verified requests within thirty (30) days. We will not discriminate against you for exercising your privacy rights.

10. California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

• Right to Know: You may request that we disclose what personal information we have collected, used, disclosed, and sold about you in the preceding 12 months.
• Right to Delete: You may request that we delete the personal information we have collected from you, subject to certain exceptions.
• Right to Opt-Out: We do not sell your personal information for monetary consideration. If our practices ever constitute a “sale” or “sharing” as defined under California law, we will provide an opt-out mechanism.
• Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA/CPRA rights.

To submit a CCPA request, contact us at support@tacktoolspro.com. We may need to verify your identity before processing your request.

11. Children's Privacy

The Service is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children under 13 (or 16, where applicable). If we become aware that we have collected personal information from a child, we will take steps to delete such information promptly. If you believe a child has provided us with personal information, please contact us at support@tacktoolspro.com.

12. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect usage data, personalize your experience, and analyze how the Service is used.

• Essential cookies: Required for the Service to function properly (e.g., authentication, session management).
• Analytics cookies: Help us understand how users interact with the Service to improve performance and features.
• Preference cookies: Remember your settings and preferences for a better experience.

You can manage cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of the Service. We do not currently respond to Do-Not-Track browser signals, but we do honor Global Privacy Control (GPC) signals where required by applicable law.

13. International Data Transfers

The Service is hosted in the United States. If you access the Service from outside the United States, your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction. By using the Service, you consent to the transfer of your information to the United States.

14. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the “Last updated” date above and notify you by email or by posting a prominent notice within the Service at least thirty (30) days before the changes take effect. Continued use of the Service after changes become effective constitutes your acceptance of the updated policy. If you do not agree to the revised Privacy Policy, your sole remedy is to discontinue use of the Service.

15. Contact

Questions or concerns about this Privacy Policy or our data practices? Contact us at support@tacktoolspro.com.

Powder Firm, LLC DBA Tack Tools Pro